Saturday, January 5, 2008

TV advertising

Some thoughts on advertisements on television.

Good Ones (i.e. enjoyable for the viewer, hold their attention and get the message across)
  • Vytorin ( - Jan 5, 2008
Vytorin is a heart-condition pill. Unlike competitors who scare the hell out of you by showing clogged arteries and falling down people these guys show nice food and match it in with people dressed 'like' the food. There's too much pharmaceutical advertising on TV, especially during the evening news hour, to pay attention to anything. If TV is to be my doctor atleast make it informative and not over the top emotional. I am here to enjoy the entertainment and relax, not be reminded of all the personal problems. So anything that is pleasant enough and not loud enough to distract me from getting the real message of the ad is a plus. If I am to watch a 3 hour football game on TV I need to keep my senses in check with all the gazillion ads who drive people to hit the Tivo fast forward button.

-> I wish TV makers provided a voice command for mute (so I can yell 'mute' when the ads start) or atleast provide a really large mute button in the most obvious place on the remote (reachable by the thumb). I'll take the visuals, but no audio. That way I can watch a 3 hour game and not wind up as a hyper and tired zombie.

Bad Ones

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